About us

Markkinointi Suomela Oy – Bringing Joy Through Play

Markkinointi Suomela Oy is a trusted importer of high-quality, unique toys that inspire, develop, and delight children of all ages in Finland. We believe that play is the key to learning, creativity, and unforgettable moments—this is why we carefully select the finest products from international manufacturers. To us, toys are more than just objects; they are sources of inspiration, education, and joy for both children and adults alike.

Our mission is to offer a diverse and safe selection of toys that meet the needs and interests of children of all ages. Our collection includes everything from classic wooden toys to innovative, technology-based play experiences that foster development and provide endless fun. We prioritize safety, durability, and variety to ensure that every child finds the perfect toy for them.

We collaborate with leading toy manufacturers worldwide to bring Finnish customers the most exciting and high-quality products on the market. Every toy we introduce is more than just a moment of fun—it creates lasting memories, supports learning, and brings joy that endures for years. Our customers can trust that we provide the latest trends as well as timeless classics that make playtime both enjoyable and educational.

Reliability and long-term partnerships are the foundation of our business. We work closely with some of the most respected toy manufacturers in the world to ensure that each product meets strict safety standards and delivers an outstanding user experience. We are committed to quality, responsibility, and customer-centered service, allowing our partners to trust us in every situation. To our business associates, we are more than just a supplier—we are a strategic partner dedicated to long-term collaboration, customer-focused solutions, and high standards.

For consumers, we offer a carefully curated selection that combines trends, classic favorites, and innovative new products. To us, toys are not merely items but experiences that bring joy to families and create cherished memories for years to come.

Markkinointi Suomela Oy – Your Trusted Partner in Quality Toys.

Founded in 1981, Markkinointi Suomela Oy has established itself as a trusted name in the toy industry for over four decades. Our team consists of dedicated professionals with deep expertise in toys—passionate individuals who understand the importance of quality, creativity, and play in children's development.

Our headquarters and logistics center are located in Turku, Finland. In addition, our 500m² showroom, situated next to the Skanssi shopping center, provides an extensive display of our product selection for partners and retailers.

Markkinointi Suomela was founded by Risto and Anna-Maria Suomela, and today, the company is proudly led by the second generation. Under the leadership of Tuija Saarela and Eija Suomela, the business has continued to thrive, combining tradition with innovation over the past fifteen years.

We serve a wide range of customers, including major retail chains and independent toy stores across Finland. The products we represent can be found in well-stocked independent toy shops, department stores, and retail chains nationwide, ensuring a diverse and high-quality selection for consumer.

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